I checked out a store called theory just now, their midtown location is right next to the building where I work and yet I’ve never noticed them! It’s interesting how hidden away some locations really can be…
I step in and glance around, having to head to the back for the Men’s section, but after 10 minutes of looking, nothing has caught my eye aside from the prices. $135-235 for a shirt is a high price, but I’ve grown used to it in NYC. However, their styles and colors were almost exactly like H&M or Exchange. The quality is better, I will admit that, but $165 for a shirt that only a few will notice the difference? I would pay that much for jeans, but not shirts. I’m grateful that I haven’t reached that threshold for fashion yet. Time to keep browsing…